Interviewing Potential Dental Staff: What You MUST Know About the Legalities

A personal interview is an essential part of the hiring process, but conducting interviews is not as easy as it seems. It is vital to ask open-ended questions, such as, “tell me about your favorite part of your previous job,” rather than closed-ended questions, such as, “did you enjoy your previous work?” It is also important to set candidates at ease and encourage them to open up. Yet it is all too easy to stray into illegal territory in a job interview, even when you think you are simply being friendly. Here is what you need to know. Protected Classes ...
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8 SEO Tips All Dentists Must Follow

SEO, or search engine optimization, is absolutely vital to ensuring your website’s visibility. No matter how well-designed your site may be, it does you no good as a marketing tool if no one can find it. SEO boosts your search rankings, ensuring that people who are looking for a dentist in your area can find you. Here are some quick and easy SEO tips that all dentists should follow. Keep It Fresh One of the easiest ways to boost your SEO is to regularly update your content. Start a blog and add new posts at least once a month. Also ...
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How to Hire Dental Employees You Want to Keep

Starting a dental practice can feel daunting, as you try to work your way through a mountain of paperwork and order just the right equipment and furnishings. In an effort to save time and trouble, some dentists rush through the process of hiring office personnel. Yet your people are absolutely vital to the success of your practice, and hiring sub-par employees could be an expensive mistake. Here are some tips for hiring dental employees you will want to keep for the long haul. Take Your Time Whether you are starting a new practice or your most experienced hygienist just moved ...
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6 Ways for Dentists to Boost Workplace Happiness

Happy employees not only mean happy patients, but they can actually significantly improve your bottom line. Yet it can be tough for busy dentists to figure out how best to increase employee morale. Here are 6 easy ways to boost your staff’s workplace happiness. Communication Dental staffs work very closely with each other, but that doesn’t automatically translate to open communication. Set the tone by making yourself more approachable. Institute an open-door policy. Implement both scheduled and impromptu check-ins with staff members, in which you seek genuine feedback on everything from staff policies to patient care. Encourage your team members ...
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Beyond the Bridge: Building your dental practice with new and alternative services

I’ve worked as a dentist for 4 decades. The business has change considerably during that time. The path to success used to be very straightforward. You would go to school, study hard, gain clinical expertise and then open a practice. It would be an oversimplification to say that it was easy. Running a business never is. But it was a business model that most of us could figure out. Fast forward to today and everything has changed. Dentists are getting squeezed from every direction. Patients now see themselves as customers and expect to be treated as such, insurance companies are ...
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How to Build Links on Your Dental Practice Website

If you have even a basic understanding of SEO (search engine optimization), you are probably aware of the importance of inbound links from credible, authoritative websites. What might be less clear, though, is how to obtain those links. Here are a few suggestions for building links on your dental practice website. Create Shareable Content You will never get links if there is nothing to link to. Your first step is to develop unique, interesting, shareable content. Talk about new techniques. Discuss the steps for common procedures such as fillings and root canals. Compare and contrast different treatments for the same ...
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7 Simple Ways to Boost Your Practice Without Busting Your Budget

Many dental practices are stuck in a bit of a rut. They have strong patient lists and make money each month, but they never seem to get over the hump that lies between “getting by” and “truly thriving.” Figuring out how to take your practice to the next level can be challenging, especially if your marketing budget is limited. Fortunately, these 7 simple tips can boost your practice without busting your budget. Start a Blog Blog setup and hosting fees are relatively cheap, and the return on investment can be significant. Not only will you see your website climb up ...
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6 Money Management Tips for Dental Practices

Although a dental practice can be incredibly successful, there is no denying that it costs a lot of money to run. If you are not careful about managing your finances, you could actually find your practice losing money, no matter how good your clinical skills and how long your patient list might be. Here are 6 money management tips for dental practices. Hire an Expert There are endless moving parts in the finances of any dental practice. Overhead, accounts payable and receivable, business insurance, staff salaries…you are a dentist, not a finance expert, and you have enough on your plate ...
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Personal Social Media: 5 Things That Could Hurt Your Practice

Social media is an absolute must-have for any dental practice today. Yet the power of social media is a double-edged sword: harness it in the right way, and you can watch your business soar, but let it get out of control, and you can torpedo your reputation. There are a lot of potential pitfalls on your practice’s social media pages, but did you know that your personal social media can also damage your dental practice? Here is what you should know. Mixing Business with Pleasure It is extremely common for patients, staff members, and colleagues to send social media friend ...
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Demolition Clause in Office Lease: What You Must Know

Office leases can be quite complex, and many dentists are unsure exactly what all the complicated language means. It is always best to have a competent attorney review your lease before you sign it, as there are many clauses that could be problematic to your dental practice. One of the biggest red flags to watch out for is a demolition clause. Here is what you must know. What Is a Demolition Clause? A demolition clause states that if the landlord decides to demolish or redevelop the building, he or she can serve the tenant with a notice to vacate. Different ...
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