Interviewing Potential Dental Staff: What You MUST Know About the Legalities

A personal interview is an essential part of the hiring process, but conducting interviews is not as easy as it seems. It is vital to ask open-ended questions, such as, “tell me about your favorite part of your previous job,” rather than closed-ended questions, such as, “did you enjoy your previous work?” It is also important to set candidates at ease and encourage them to open up. Yet it is all too easy to stray into illegal territory in a job interview, even when you think you are simply being friendly. Here is what you need to know.

Protected Classes

You are probably already aware that you must follow fair, non-discriminatory hiring practices. In fact, you should note in your job ads that you are an equal opportunity employer (EOE). This means that you do not discriminate on the basis of marital status, age, gender, national origin, religion, ethnicity, disability, or other protected class. This includes avoiding questions on these topics during the interview.

Innocent Questions Gone Awry

Unfortunately, innocent “getting to know you” questions can lead to big trouble if they reveal information about a candidate’s protected class. For example, you should never ask where the candidate was born, his or her birthday, names of the candidate’s spouse or children, or even the origin of an unusual first or last name.

Instead, stick to questions that are genuinely related to the job. For example, it is fine to ask if the candidate can provide proof of the right to work in the United States. If fluency in multiple languages is an asset in the position, it is acceptable to ask about other languages. Asking whether the candidate is able to perform the essential functions of the job, with or without reasonable accommodation, is fine. If the job requires extensive travel or weekend work, feel free to state that and ask whether the candidate is able to fulfill those duties.

The goal of hiring laws is not to prevent you from gathering enough information to determine whether the candidate is the right fit for the position. The goal is to keep employers from discriminating against employees or applicants. Keep this basic tenet in mind at all times, and how to phrase questions during the interview should become clear. Another key way to protect yourself against claims of employment discrimination is to ask each and every candidate the exact same questions in the exact same way.

Other Potential Pitfalls

How you conduct the interview matters as well. Avoid taking any photographs of candidates unless there is a specific job-related need (and then be sure to photograph ALL applicants). Do not take notes that refer to any physical characteristics or other personal details. Focus on the knowledge, skills, and abilities of each candidate as they relate to the specific job opening, and maintain equal professionalism with all.

Ready to Get Started?

If you are interested in learning how to take your dental practice to the next level, please contact Ascent Dental Solutions today at (800) 983-4126 to learn how Dr. Coughlin can help.

8 SEO Tips All Dentists Must Follow

SEO, or search engine optimization, is absolutely vital to ensuring your website’s visibility. No matter how well-designed your site may be, it does you no good as a marketing tool if no one can find it. SEO boosts your search rankings, ensuring that people who are looking for a dentist in your area can find you. Here are some quick and easy SEO tips that all dentists should follow.

Keep It Fresh

One of the easiest ways to boost your SEO is to regularly update your content. Start a blog and add new posts at least once a month. Also review your various web pages now and then to make sure the information is accurate, relevant, and up to date.

Do Your Homework

Research keywords to see what people are searching for. Develop a list of potential keyword phrases, and then run them through Google’s Keyword Planner at You will need to create a free account, but this helpful tool provides you with quite a few insights to help you decide where to focus your attention.

Write Naturally

Long gone are the days of “keyword stuffing,” or trying to shove your keyword phrases in as many times as possible. Write high-quality, authoritative content that sprinkles in your chosen keyword phrase as it naturally fits. Choose one keyword phrase per page.

Use Title Tags and Meta-Descriptions

Your keyword phrase should appear in the title tag for the relevant web page. Also write a short meta-description for each page that quickly summarizes the main content and includes the keyword phrase.

Don’t Change Domains

Choose a domain name that you like, and don’t change it when you update your website. Domain age and the reputation that your domain builds over time can boost your SEO.

Keep It Local

Claim your Google My Business page and make sure it is complete. Also list your site on Yelp and similar directories. Ask for patient reviews. Make sure you have a local phone number, not just an 800 number, and be certain that your business name, address, and phone number (NAP) are identical across all listings.

Gather Backlinks

You can create your own backlinks by linking to your website from your Twitter, Facebook, and other social media pages. To really boost your SEO, though, you will also need backlinks (sometimes known as citations) from other websites. These websites should be well established and credible, and trusted by Google. You can gather backlinks by reaching out to other sites and offering to trade links, as well as by providing guest blogs to them.

Build a Sitemap

Create a sitemap, which is simply a detailed list of all the pages on your website. If you are unsure how to do this yourself, reach out to your webmaster for help.

Ready to Get Started?

If you are interested in learning how to take your dental practice to the next level, please contact Ascent Dental Solutions today at (800) 983-4126 to learn how Dr. Coughlin can help.

How to Hire Dental Employees You Want to Keep

Starting a dental practice can feel daunting, as you try to work your way through a mountain of paperwork and order just the right equipment and furnishings. In an effort to save time and trouble, some dentists rush through the process of hiring office personnel. Yet your people are absolutely vital to the success of your practice, and hiring sub-par employees could be an expensive mistake. Here are some tips for hiring dental employees you will want to keep for the long haul.

Take Your Time

Whether you are starting a new practice or your most experienced hygienist just moved out of state, the pressure is always on whenever a position is open. Still, it is crucial to slow down, conduct a lot of interviews, and think through how different candidates would fit into your practice.

Write a Complete Job Description

Step back and take a critical look at the open position. What technical skills are required? What about soft skills such as communication and compassion? How is the position classified? What are the essential functions that the employee will provide? What are some secondary functions that occasionally need to be performed? The more information you provide, the easier it will be for both you and the candidate to assess that person’s fit.

Advertise the Position

Write a compelling ad that explains not only what the position is, but why your practice is an excellent workplace. Place ads on your website and social media pages, and also reach out to your network. Your patients, staff members, or colleagues might know someone who would be a perfect fit.

Customize the Cover Letter and Interview Process

Ask for a cover letter with each application. This allows you to assess each candidate’s writing and communication skills and get a sense of his or her personality. Ask for a few specifics, such as a short paragraph on why the candidate wants to work for you and what he or she brings to the table.

Develop a list of interview questions in advance, and ask each candidate the same things. Remember to keep it professional, sticking only to topics that affect the workplace and steering clear of such personal matters as hobbies, religion, politics, or family. Focus on the person’s career progression and how the position fits into it. Also consider asking some hypothetical scenario-based questions. Pay close attention not only to the answers candidates give, but also their behavior and body language.

Consider calling back finalists for an hour or two of job shadowing. This allows candidates to get to know your practice and your existing staff, and it allows your existing staff members to act as additional eyes and ears in assessing the candidates. Be careful not to have prospects perform any actual work, though, or you could be on the hook to pay them.

Check References and Validate Credentials

Attach a release form to each application that gives permission for you to check references and credentials. In a dental practice, you can’t afford to hire someone who was fired for negligence or whose professional license was revoked. Though the majority of applicants are truthful, your business could be on the line if something slips through.


Your new staff member is part of a team, so it is essential that your current staff members are comfortable with your hiring decision. It is also vital that you provide full onboarding support to help the new staff member make a successful transition.

Provide essential forms ahead of time to avoid bogging down your new employee in paperwork. Set up a well-defined training schedule that includes time to get to know both the staff and the systems. Clear your own schedule as much as possible to give you time to check in throughout the first days and weeks rather than leaving the new employee feeling stranded. No matter how skilled a new staff member may be, the first few days at a new practice are always stressful, and feeling supported can help your new employee start down the road to success.

Ready to Get Started?

If you are interested in learning how to take your dental practice to the next level, please contact Ascent Dental Solutions today at (800) 983-4126 to learn how Dr. Coughlin can help.

6 Ways for Dentists to Boost Workplace Happiness

Happy employees not only mean happy patients, but they can actually significantly improve your bottom line. Yet it can be tough for busy dentists to figure out how best to increase employee morale. Here are 6 easy ways to boost your staff’s workplace happiness.


Dental staffs work very closely with each other, but that doesn’t automatically translate to open communication. Set the tone by making yourself more approachable. Institute an open-door policy. Implement both scheduled and impromptu check-ins with staff members, in which you seek genuine feedback on everything from staff policies to patient care. Encourage your team members to speak up, and they will start to feel more valued.

Break Time

A busy dental office is a successful one, but it is vital to take breaks during the day. While a quick lunch in the back may be a necessary evil now and then, it should never become the norm. Promote an office culture in which everything shuts down for a full lunch hour. Whether your employees choose to go out to eat together or take the time for personal errands or even a nap, they will return refreshed and better able to focus on the job at hand.


A party boosts everyone’s morale, not just the guest of honor’s. Get into the habit of celebrating work anniversaries, birthdays, graduations, and other important milestone events. If you’re not much of a party planner, assign this task to the most social person in the office. Even small things like cupcakes for the entire team and a gift card for the celebrant can make your employees feel special.

Raises and Promotions

Develop a clear, transparent path to raises and promotions. This shows your team that you have nothing to hide, and it holds you as well as them accountable. Today’s workers are far more likely to feel good about your practice, and to stick around long-term, if they see a way to achieve their goals. You can also give small bonuses, such as an extra paid day off, to those who reach certain milestones within the company.

Take It Out of the Office

A dental practice is, by definition, a sterile place. While you can certainly add some life to the office with upgraded seating and artwork, it can still be hard to truly relax in the office. Get to know your employees as people and lower their stress levels by taking the entire staff out now and then. Hold staff meetings in a local coffee shop. Invest in team building by treating everyone to a monthly escape room, mini-golf tournament, or other group event. Get everyone out of the office and having fun.

Partner Up

Reach out to local businesses close to your office and ask about reciprocal employee discounts. Your staff will love feeling like part of the community, and you will get new patients for your practice. You will also build your local reputation, and you will have great new perks to advertise to potential new employees. It truly is a win-win.

Ready to Get Started?

If you are interested in learning how to take your dental practice to the next level, please contact Ascent Dental Solutions today at (800) 983-4126 to learn how Dr. Coughlin can help.

Beyond the Bridge: Building your dental practice with new and alternative services

I’ve worked as a dentist for 4 decades. The business has change considerably during that time.

The path to success used to be very straightforward. You would go to school, study hard, gain clinical expertise and then open a practice.

It would be an oversimplification to say that it was easy. Running a business never is. But it was a business model that most of us could figure out.

Fast forward to today and everything has changed. Dentists are getting squeezed from every direction. Patients now see themselves as customers and expect to be treated as such, insurance companies are getting stingier with their schedules and we are being forced into competition with well funded and aggressive Dental Service Organizations (DSO) and Managed Service Organizations (MSO).

Any one of these is enough to keep you up at night. And when you take them together it can seem completely overwhelming.

Dentist have two choices. The first is to continue business a usual and hope nobody notices.

The second is to adapt to the new environment and begin offering new and complimentary services and procedures that are a natural fit for our skills and expertise.

Welcome to the new era of “Spa Dentistry”

It’s certainly not a term you hear a lot. And it requires a lot more than offering warm towels, relaxing music and simple massages. In my definition it means expanding your services to include more cosmetic and beauty solutions to clients. When you think about it, adding services like Botox and Dermal fillers into your practice is a natural extension of what you do and fits well with the cosmetic dentistry model.

Adding to your existing clinical skills through additional training opens the door to an expanded practice as well as a completely new revenue stream. Your patients already trust you and believe in your skills. Offering them new services in a familiar environment makes it easy for them to “give it a try.” And the best part is that these are full fee treatments, so you don’t have to worry about dealing with insurance companies.

In addition to Botox and Derma fillers, some other treatment options to consider include:

  • Radiofrequency treatments (RF) to tighten the skin around the face and neck. Each treatment takes only 5-10 minutes and maintenance is every 4-12 months.
  • Laser treatments to remove red and brown spots on and/or around the face, spider veins, unwanted hair and tattoos as well as scar tissue or wrinkles. Each treatment takes between 25-60 minutes and usually can be completed in 2-4 visit with each visit scheduled 4-6 weeks apart.
  • You can also use both RF and Laser to remove unwanted adipose tissue under the chin, sub mental area inner and outer thighs and abdomen.  These treatments usually can be completed in 2-6 treatments scheduled 6-8 weeks apart and each session lasting between 25-60 minutes.
  • Hydra facials, which replenish the youthfulness of the skin in 30-40 minutes taking years off your patients skin and is maintained by a follow up visit every other month.
  • Kybella injections in the sub mental area to remove unwanted fat or adipose tissue causing the dreaded double chin.
  • PDO sutures or what is commonly referred to as a lunchtime facelift almost instantly taking years off your face.

The majority of our patients want to improve their looks. With our focus on teeth we are leaving a lot of business on the table for others to gram. Remember If they aren’t getting it from you they will find an alternate service provider take care of their cosmetic needs.

Our business is changing quickly. You don’t have the luxury to wait around and “see what happens.” Your competition is coming for you and you need to be ready to adapt to the changing marketplace now or you may soon find yourself out of it all together.

How to Build Links on Your Dental Practice Website

If you have even a basic understanding of SEO (search engine optimization), you are probably aware of the importance of inbound links from credible, authoritative websites. What might be less clear, though, is how to obtain those links. Here are a few suggestions for building links on your dental practice website.

Create Shareable Content

You will never get links if there is nothing to link to. Your first step is to develop unique, interesting, shareable content. Talk about new techniques. Discuss the steps for common procedures such as fillings and root canals. Compare and contrast different treatments for the same issue, such as braces vs. aligners or veneers vs. dental bonding. Help people solve common problems by giving information about toothaches, options to replace a missing tooth, and how to properly brush and floss. Make sure you follow best practices for including an image and targeting relevant keyword phrases.

Tap Your Network

Do you refer patients to certain specialists, such as an oral surgeon or an orthodontist? Ask those professionals if they would be interested in trading links. Also contact your dental supply and equipment companies with the same question. Everyone in your network is (or should be) working on their own website SEO, so trading links is a win-win.

Conduct Backlink Analysis

Find out where your competitors are getting their links, and then reach out to the same or similar websites to request links. If you provide strong, fresh, regularly updated content on your website, trading links with you can be valuable to other companies as well.

Join Directories and Third Party Review Sites

List your website with your Chamber of Commerce, Better Business Bureau, and other local sites. Also search for professional dental organizations and directories that accept free listings. Be careful about paying for directory listings, as many do not drive enough traffic to be worth the cost.

Also establish a presence on popular third party review sites such as Yelp. Ask your patients to write quick reviews on your chosen sites, and be sure to respond quickly to all reviews, comments, and questions.

Guest Blog

Guest blogging for high-traffic websites is an excellent way to quickly generate links while simultaneously introducing your brand to a wider audience. Make sure you choose websites where you will add real value, such as dental sites. You can also angle your writing to sites that don’t seem relevant at first glance. For example, dentistry and sports have little in common, unless you write an article on common sports injuries to the teeth and oral structures. Make sure to build a link to your website into your article unless your chosen site has a different protocol.

Create Press Releases

A press release typically contains a link to your website, plus press releases are often picked up by local, regional, and even national news outlets, all of which are potential sources for additional links. Whether you are offering a limited-time promotion or just acquired a new piece of technology, there is always something newsworthy going on.

Ready to Get Started?

If you are interested in learning how to take your dental practice to the next level, please contact Ascent Dental Solutions today at (800) 983-4126 to learn how Dr. Coughlin can help.

7 Simple Ways to Boost Your Practice Without Busting Your Budget

Many dental practices are stuck in a bit of a rut. They have strong patient lists and make money each month, but they never seem to get over the hump that lies between “getting by” and “truly thriving.” Figuring out how to take your practice to the next level can be challenging, especially if your marketing budget is limited. Fortunately, these 7 simple tips can boost your practice without busting your budget.

Start a Blog

Blog setup and hosting fees are relatively cheap, and the return on investment can be significant. Not only will you see your website climb up the search rankings with the regular addition of new content, but a blog also helps to set the stage for long-term doctor-patient relationships with both existing and prospective patients. Use your blog to show people who you are, to talk about your practice, and to educate them on the field of dentistry. At once a patient empowerment tool, a trust-building exercise, and an easy way to communicate, a blog is arguably one of the best ways to boost your practice on a budget.

Use Social Media

It’s not enough to create a Facebook page and then ignore it. In today’s highly-connected world, people expect to engage with those they follow on a regular basis. Add Instagram, Pinterest, Twitter, and other social media accounts as well, and use them frequently. Choose interesting posts that encourage responses and engagement. Monitor your pages regularly for comments and respond to them as soon as possible.

Design a Referral Program

Word of mouth is always your most reliable source of advertising, and it doesn’t need to cost much at all. Develop a referral program that gives a small incentive each time a new patient lists an existing patient as their reason for choosing you. Be sure that your new patient paperwork asks for a referral name.

Join Your Community

One of the easiest ways to spread brand awareness and get new prospects to trust you is to get involved. Write an article for the local newspaper. Sponsor a Little League team. Attend community events. Becoming a known member of your local community will help ensure that people in town will think of you when they need a dentist.

Focus on Patient Retention

Remember that gaining new patients is only part of the equation. For your practice to thrive, you also need to keep your existing patients coming back regularly. Take a hard look at your current policies and procedures to find ways to become more patient-centric. Call each patient post-procedure. Add comfort items such as blankets and headphones. Give sugar-free gum or small toys to kids. Send birthday and holiday cards. Make your patients feel like VIPs, and they will be more likely to return.

Collaborate with Other Professionals

No dentist, no matter how talented, can truly be all things to all people. Reach out to those who specialize in areas that you do not to form valuable referral networks. Maybe you are an expert with kids and families, but you have less experience with elderly populations. The dentist down the street might specialize in geriatrics, but she prefers not to deal with minors. Likewise, you might work with an oral surgeon for patients who need dental implants, but make your own prosthetics in-house.

Offer Membership Plans

Many small businesses are struggling to provide employee benefits, and even the best dental insurance plans typically have low annual caps and long waiting periods for certain procedures. In addition, it is rare for dental insurance to pay more than 50%-80% of the total bill, even for many routine procedures.

An in-house membership plan is a great way to encourage patient loyalty while reducing your patients’ out of pocket costs. You can tailor different annual plans to the level of care different patients need, and offer a variety of payment options to fit various budgets. You can even offer family plans and plans for local small businesses.

Ready to Get Started?

If you are interested in learning how to take your dental practice to the next level, please contact Ascent Dental Solutions today at (800) 983-4126 to learn how Dr. Coughlin can help.

6 Money Management Tips for Dental Practices

Although a dental practice can be incredibly successful, there is no denying that it costs a lot of money to run. If you are not careful about managing your finances, you could actually find your practice losing money, no matter how good your clinical skills and how long your patient list might be. Here are 6 money management tips for dental practices.

Hire an Expert

There are endless moving parts in the finances of any dental practice. Overhead, accounts payable and receivable, business insurance, staff salaries…you are a dentist, not a finance expert, and you have enough on your plate already. Hire a dental consultant with financial expertise or a finance consultant who has experience with dental practices. It is especially important to work with a CPA or an attorney at tax time.

Use Software

Even the best accountant can’t give you the best financial advice without hard data. Use either dental practice management software with built in accounting features or a separate accounting solution such as QuickBooks. Either way, you or someone on your team should get in the habit of entering every single dollar that goes into or out of your practice.

Track Your Financial Metrics

Learn to read your monthly profit and loss statements, as they are filled with crucial information about the health of your practice. Ideally, staff costs (wages plus taxes and benefits) should make up around 30% of your budget. Lab costs and supplies should be no more than 8% each. Marketing is extremely variable, but it is a good idea to try to keep it at or below 4%. Using these numbers will put your variable expenses at around half of your total budget.

Fixed expenses such rent, loan payments, utilities, insurance, and the like are extremely difficult to reduce, and you are responsible for them regardless of your practice’s income. Fortunately, they tend to remain close to the same as your practice grows, meaning that they will make up a small percentage of your budget over time. Keeping fixed costs below 15% to 20% is indicative of a healthy, thriving practice—depending on location, as some cities are simply more expensive than others.

Keep an Eye on Other Important Stats

​Although they are not financial metrics, a number of other stats can give you clues about the current and future financial health of your practice. These include, but are not limited to:

Patient stats: Number per day, cancellation rate, number of new patients per month, etc.

Percentage of suggested treatments accepted

Inquiries vs. scheduled new patient appointments

Production per hour: Dentist and hygienist

Unscheduled blocks of time

Check Your Fees and Salaries

Your fees should be competitive in your local market. Don’t try to be either the highest-priced or the lowest-priced practice in town. Know your target patient population, and customize your fees accordingly, while remaining within range for your area.

Set starting salaries in the midrange for your local area. Reward staff who perform well with raises, bonuses, and other incentives. If you set starting salaries too low, you will not attract top talent. If you set them too high, you will not be able to afford to adequately reward the best on your team.

Invest in Moneymakers

You need to spend money to make money, but it is vital to spend it on the right things. Invest in two key areas:

Making patients happy: Discounts, a more comfortable office environment, and new technology are just a few ways to make dental patients happy. The best way to know what your existing patients want is to ask them. Conduct surveys on a semi-regular basis.

Boosting your visibility: Online marketing is critical, paying special attention to local SEO. But it is not enough on its own. Participate in local charity events. Add a blog to your website. Write an article for the newspaper. Sponsor a kids’ sports team. Make people in your community feel like you support them, and they are more likely to support you.

Reduce Overhead

Though it can be challenging, reducing overhead by just 10% can make a huge difference in your practice’s profitability. Review your vendors, talk to your insurance agent, and take a hard look at your petty cash expenditures. Few dental practices are running at 100% efficiency, so there are almost always ways to trim the fat.

Ready to Get Started?

If you are interested in learning how to take your dental practice to the next level, please contact Ascent Dental Solutions today at (800) 983-4126 to learn how Dr. Coughlin can help.

Demolition Clause in Office Lease: What You Must Know

Office leases can be quite complex, and many dentists are unsure exactly what all the complicated language means. It is always best to have a competent attorney review your lease before you sign it, as there are many clauses that could be problematic to your dental practice. One of the biggest red flags to watch out for is a demolition clause. Here is what you must know.

What Is a Demolition Clause?

A demolition clause states that if the landlord decides to demolish or redevelop the building, he or she can serve the tenant with a notice to vacate. Different states have different laws surrounding the notice period that must be given, but 30 days notice is typical. As you can imagine, that is not much time to find a new property and move your practice, and unless other terms are negotiated, you may be on the hook for all your relocation expenses.

Possible Problems You Could Face with a Demolition Clause

Time Frame: As you know, a dental practice is not a plug and play business that can be dropped in just anywhere. You will need to find a suitable property, build it out, and move everything over. You will also need to let your current, former, and prospective patients know where to find you. A tight time frame could be devastating to your practice.

Relocation Costs: If you are held responsible for your own move costs, the financial impact could be severe, or even put you out of business. Does your practice have the spare cash, today, to cover the costs of renovations and build out, hiring movers, changing your marketing, updating your signage, and all the other expenses associated with a move?

Rent Increase: There is no guarantee that you will find a new lease on a suitable property for the rent you pay now. In fact, if you have been in your current location for a few years, it is almost inevitable that a new lease will come with higher rent.

Trouble Finding Comparable Space: Of course, you might not find a comparable space at all. You may have to downsize, take a location with less foot traffic, deal with close proximity to an established competitor, retrofit a space for disabled accessibility, or cope with innumerable other challenges.

Difficulty Selling Your Practice: Even if the demolition clause is never exercised, just the fact that it exists in your lease could make it tougher to sell your dental practice. Some buyers and many financing companies are reluctant to take on an acquisition with a demolition clause, as it removes the security of the lease term.

Negotiating the Demolition Clause

It may be difficult to get your landlord to remove the demolition clause altogether, but some landlords are willing to negotiate. Here are some common ways to amend this clause.

Landlord Pays for Relocation: This is a real game-changer for the demolition clause, if you can get your landlord to agree. Amend the lease to say, in writing, that the landlord will pay any and all expenses related to your relocation if he or she invokes the demolition clause.

Time Dependency: Try to negotiate a length of time that must elapse before the landlord can activate the demolition clause, such as 5 or 10 years. This gives you time to build your practice and save some capital before you need to worry about being put out on the street.

Notice Terms: Try to expand the amount of notice your landlord must give you to vacate. It is far easier to relocate with a year’s notice than with 30 days’ notice.

Terms of Activation: Some landlords will use clauses such as the demolition clause as a pretense to replace tenants with those who will pay more. Ask for a stipulation that the clause can only be invoked if more than 50% of the entire property is demolished or redeveloped.

Proof of Demolition: Get a written commitment for the landlord to provide you with specific proof of demolition or redevelopment when activating the clause, such as architectural drawings and building permits. Otherwise, how will you really know if demolition was the reason you were evicted?

You may not be able to get rid of a demolition clause altogether, but there are ways to make it far fairer to you as a tenant. Always have a competent attorney review your lease before you sign or renew, and always negotiate to get the best possible terms.

Ready to Get Started?

If you are interested in learning how to take your dental practice to the next level, please contact Ascent Dental Solutions today at (800) 983-4126 to learn how Dr. Coughlin can help.