We’ve all seen the articles in dentistry trade magazines and skimmed the ads targeted specifically at dentists with some money to spend. Shiny, exciting new technologies that promise of increased productivity and higher profitability. What’s not to like? Sign me up!
But let’s take a step back and ask the fundamental question - is it really worth it to invest in new technology when what you have already does an adequate job?
Well there are two answers and the both start with an emphatic “yes.” The first yes, is that any investment in new technology is great for both patients and your team members. When it comes to choosing and referring your dental practice to others having a reputation as a dynamic organization is on the cutting edge with new strategies and tools instills confidence and pride in your customers/patients.
Now what about the tech itself?
Let’s not beat around the bush. Some of the technology that is out there would have been science fiction just a few decades ago. In a recent podcast with Kevin McGonigal we discussed a software-driven product that creates a 3D image of dental procedures. For example you can show a patient the exact method you are going to use to execute a dental implant.
This kind of technology also engages and excites your team as they learn more about these procedures, giving them on-site training. And let’s not forget that a practice that’s tech heavy is an enticement to potential employees. After all, who wouldn't love to work in a practice that looks forward on a constant basis?
In general employees who know what they are talking about and patients who understand procedures increases the education component for patients and in doing so, speeds up the process of getting a procedure done. For those sitting on the fence about getting a procedure, the 3D can help push the decision from a maybe to yes and that will have a definite impact on your bottom line.
There really is no downside to investing in good, useful new technology. Because if you’re not, your competitor up the street will and that will leave your practice looking a little dusty and unattractive to new patients.
And he knows that once you “get it right,” it’s not a great leap to replicate that success over and over again.
Today, in addition to his work as an actual dentist, Dr. Coughlin coaches, consults and speaks to dentists across the country on how to build the practice of their dreams – based on proven processes and procedures.
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