Why should dentists join the ADA

Dentistry is a business. And you need to treat it as such if you want to maximize the return on all your hard work and skills development. A big part of being successful in business is the support you get from being a part of an association. Recently I spoke to Dr. David Preble of the American Dental Association about how the ADA helps dentists at every stage of their career journey. Currently the ADA counts about 63 percent of working dentists in it’s membership, representing more than 161,000 men and women from across the country. That may seem like ...
Read More

Podcast: Daniel Beers tells us how to target patients to maximize success

Dr. Kevin Coughlin: Good afternoon. This is Dr. Kevin Coughlin. You’re listening to Ascent Dental Solutions. This is Ascent Radio, where the focus is on knowledge, consultation, training and developing. At this particular time, we are flattered to have a company on today’s podcast called eRelevance. One of the field and sales directors of North America is a Mr. Daniel Beers. Mr. Beers has reached out to me to try to help my organization and make suggestions in how he could improve, not just the sales, but also the service with a sort of, in my opinion, a very unique ...
Read More

Podcast: Scott Dupont from Cynosure, discusses why dentists should consider laser tech

Dr. Kevin Coughlin:  Welcome! My name is Dr. Kevin Coughlin. You’re listening to Ascent Radio. This is Ascent-Dental-Solutions, with a focus on knowledge, consultation, development and training. As always, I’d like to give special recognition to Mr. Doug Foresta. Without his expertise and his company, Stand Out and Be Heard, this podcast could not be put on on a regular basis. His editing and professionalism have made it a huge success. Today, our topic is Lasers. I want to emphasize to our listeners. This is lasers outside of the box. Or what I mean, outside of the mouth. We, as ...
Read More

Successful dental careers require more than clinical skills

If you’re just coming out of dental school it’s safe to say that you probably have the requisite clinical skills to do your job. Unfortunately clinical skills are not the only thing you need to have a successful career. Dentistry is a business. If you don’t treat it like a business, then you are setting a ceiling on your own financial security. I learned very young one of the most important skills they don’t teach you in dental school is how to choose the proper career path. Most new dentists graduate with a lot of debt. That means the dream ...
Read More

Podcast: Dr. Kevin Coughlin answers your questions

Dr. Kevin Coughlin:   Welcome. You’re listening to Ascent Dental Solutions. My name is Dr. Kevin Coughlin, owner and creator of Ascent Dental solutions. I want to give special thanks to Mr. Doug Foresta and his company, Stand Out and Be Heard . Without his expertise and guidance, this podcast would not be available. Today, we have a little bit of self-promotion. As you know, Ascent Dental Solutions is focused on knowledge, training, development and education. But over the last year and a half, I have been inundated with phone calls, emails, requests about what exactly is Ascent Dental Solutions? Why did ...
Read More

Podcast: Dr. David Preble on how the ADA supports dentists

Dr. Kevin Coughlin: Good afternoon. You’re listening to Ascent Radio. This is Ascent-Dental-Solutions, with a focus on knowledge, consultation, development and training. Today’s podcast is brought to you by Stand Up and Be Heard, and a special thanks to Mr. Doug Foresta and that company. Without his expertise and knowledge, this podcast could not be put on. Today, we have a special guest. That special guest is Dr. David Preble, ADA Practice Institute partner. Although this is close to our 60th podcast, I personally feel that dental associations, and in particular, the American Dental Association, has perhaps more value than ...
Read More

Your patients need your skills. But they want your care

Being a successful dentist comes down to one thing. Communication. After 35 years of practicing dentistry and growing my business to include 14 dental offices with 160 employees, the single most important skill I’ve developed is the ability to communicate with team members and patients. Think I’m kidding? Overstating things a bit? Let’s assume that all dentists have the basic skills to perform the procedures described on their websites. So what is the factor that differentiates one dentist from another? I’ll tell you right now that it’s a dentist’s ability to communicate with his or her patients that will propel ...
Read More

When should a dentist open a second or third practice

If you are successful running one practice, it is almost impossible not to consider the potential financial windfall that might come from opening a second or even third practice. I’ve been a practicing dentist for over 35 years and I have 14 offices. So what have I learned? The first thing is that before you make any decision you need to think long and hard about what your end game is.   Are you building additional practices to sell to a DSO or MSO? If that’s the case then you must think about how you can get the highest return ...
Read More

The Key to Great Dental Testimonials is Connecting them to Your Brand

In your marketing it’s always good to have patient testimonials. But it’s even more important to have testimonials that speak to potential new patients. Consider the testimonial that goes something like this. “I came to your office today with an emergency and they got me in right away. I really appreciated it.” That’s nice. How about this one? “Every time I come to the doctor’s office the team members are friendly, the service is good and I enjoy coming back.” That’s also nice. What’s not nice is that they just sit there. They validate a current patients’ decision to choose ...
Read More

Corporate Dentistry vs. Private Practice: Pros and Cons

Whether to pursue corporate dentistry or a private practice is one of the great dental debates of our age. Corporate dentistry has long been demonized for turning something highly personal (dental care) into a franchise model governed by the bottom line. Increasingly, though, some dentists have begun to realize that corporate dentistry has its own unique set of advantages. Ultimately, which route to choose will depend on how you see your career progressing. Private Practice If you are looking for full autonomy in the theories, practices, and techniques you choose, private practice is the best choice for you. As long ...
Read More