Customer experience is the key to growing your dental practice

How do you view your clients? When it comes to how they choose you they are obviously consumers first. They do research online and ask for recommendations from friends and family. And you need to market to them as potential sources of recurring revenue for years to come. However once they sit in the chair with mouths wide open, they become your patient. And that’s how they see themselves as well. I’m going to assume that your skills as a dentist are good to great. So how do you differentiate yourself from the dentist down the street? I suggest that ...
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Dental Practice Mergers: What You Need to Know

Merging your dental practice with another practice often sounds good on paper. Theoretically, it will reduce competition, grow your patient base and production numbers, and improve your bottom line. In reality, though, not all mergers are the right choice. Like any major business transaction, it is important to think through whether it is right for your practice at this time and what you will need to do to make it successful. Here is what you need to know. Due Diligence Once you find a practice you like, it is time to perform your due diligence. Analyze the details of each ...
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Podcast: Becoming More Efficient and More Effective Without Burning Out

 Kevin:This is Dr. Kevin Coughlin. You're listening to Ascent Dental Solutions with a focus on knowledge, education, training and development. I want to give special thanks to VOCO dental supply company for their expertise in training and providing the supplies to allow dentists to provide the highest level of care and service in the dental profession. I also want to give special thanks to Mr. David Wolf for his expertise in developing these podcasts. Tonight's topic is how do we become more efficient and more effective without burning out? I am getting prepared for a meeting of approximately fifty ...
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How to Beat Burnout in Your Dental Practice

No matter how much you love dentistry, burning out when running your own practice is not uncommon. Problems unrelated to actual dental care, from staff turnover to low patient retention rates, can make you wish you could just sell your practice and work for someone else. While this is always an option, especially as corporate dentistry becomes more and more common, don’t take such a drastic step right away. In many cases, following a few simple tips can make you fall in love with your practice all over again. Be the Leader It is easy to get dragged down by ...
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Podcast: Breaking up is hard to do with MSOs

Kevin: Welcome. This is Dr. Kevin Coughlin. You're listening to Ascent Dental Solutions with a focus on knowledge, training, education, and development. I want to give special thanks to Mr. David Wolf for his production of these podcasts. The following episode is a combination of a variety of things as I'd like to think I'm an expert or have significant knowledge with managed service organizations, dental service organizations, because we've developed over fifteen practices over my thirty-six-year career. I've dealt with the DSOs, created my own DSOs and sold these DSOs to MSOs. For the new listeners, basically the difference ...
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Reasons Every Dental Team Member Needs a Job Description

Creating and managing a dental practice is a lot of work, and it is tempting to let things slide that don’t seem too important to your bottom line or the actual practice of dentistry. Yet creating job descriptions is actually one of the most important things you can do to boost morale, get your staff functioning as a team, and boost the overall health of your practice. Here are a few reasons every dental team member needs a job description. Morale How can your team members possibly know what you expect from them unless you tell them? As the CEO ...
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The downside of becoming a dental franchisee

Are you considering buying into a dental franchise? It certainly seems like an arrangement that means less headaches with marketing. Becoming a franchisee also comes pre-loaded with processes to help insure everything runs smoothly out-of-the-box. Of course there is a downside. As a franchisee you have certain obligations to the franchisor. For some this loss of “professional sovereignty” may feel like they aren’t in an ownership position at all. As a dental franchisee it’s easy to fall into a professional rut as you have less and less emotional investment in your business. In the end many dentists find themselves simply ...
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Podcast: Marketing insights with Erin Rosario

Hello and welcome to Ascent Dental Radio, a program dedicated to the balance between the clinical aspect of healthcare and the business of healthcare. And now, here's your host, Dr. Kevin Coughlin. Kevin: Welcome. This is Dr. Kevin Coughlin. You're listening to Ascent Dental Solutions with a focus on education, development, training, and knowledge. I want to give special thanks to Mr. Doug Foresta and Mr. Dave Wolf who provide the producing of these podcasts. I also want to thank our sponsor, VOCO Dental Supply Company. It's an international and worldwide company providing excellent support, training, and education for some ...
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Diversify Your Marketing to Grow Your Dental Practice

Most dental practices are eager to grow their patient list, but they don’t know the best way to go about it. Marketing can be highly confusing, and many practices simply do not have time to develop a cohesive marketing plan. There are three common results: Your team becomes so confused and overwhelmed that you end up doing nothing. You put all your eggs in one basket, throwing all your marketing dollars at a single solution. You spread your funds among too many options, making it difficult to have any real impact. The Buying Decision Lifecycle Fortunately, there is hope. Planned ...
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Podcast: What Is Your Time Worth?

Hello and welcome to Ascent Dental Radio, a program dedicated to the balance between the clinical aspect of healthcare and the business of healthcare. And now here's your host, Dr. Kevin Coughlin. Good evening. This is Dr. Kevin Coughlin. You're listening to Ascent Dental Solutions with a focus on knowledge, education, development, and training. I want to give special thanks to Mr. David Wolf and Mr. Doug Foresta for helping me produce these podcasts. Without their expertise, these podcasts would not be possible. I also would like to send out a shout to VOCO who's been providing me with the ...
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