In any career, the earliest decisions are always the most crucial.
Decisions made at the outset of any endeavor directly determine the path you’re on and at least in rough terms, where you will end up.
And yes, when you walk out the doors of dental academe, the choices begin.
Today, the new dentist is faced with an important fork in the career road that really didn’t exist when I started out some 34 years ago.
To go the corporate dentistry route or not is a decision that would have vexed Hamlet and it’s the same for new dentists.
Corporate dentistry (Dental Service Organizations or Managed Service Organizations) is a very viable route for new dentists. But the decision to go that route has everything to do with the kind of life you want to live and the kind of person you are.
Here’s a few questions to mull over.
Do you want to set up your own service standards or subscribe to ones set up by the chain’s management?
Do you want to grow your own practice through your own marketing or using DSO chain-wide advertising?
Are you comfortable with the change in ownership that can happen with a DSO or MSO and the new standards of performance and profit sharing that can result?
These are all very important questions with many spin-off issues from each.
Exploring these issues with new dentists is the most rewarding part of my career as a dental coach. If I can help guide them to the decision that’s right for their lives, it means success for them and me.
And after all, we all want success on our terms. How one goes forward with their career is directly reflected with how they want to live their life.
And he knows that once you “get it right,” it’s not a great leap to replicate that success over and over again.
Today, in addition to his work as an actual dentist, Dr. Coughlin coaches, consults and speaks to dentists across the country on how to build the practice of their dreams – based on proven processes and procedures.
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