Every member of your practice team is in the sales and service dept.

When you have a great dental team, all members play an important role in making the business successful.

Let’s look at the role of hygienists and the contribution they make to your operation. They are definitely specialists with a very specific technical skillset. However, when they are freed from this silo, they become so much more.

These are some of the expectations one would have for a hygienist:

∙ take diagnostic photos, impressions, and all types of radiographs (such as Panorex, full-mouth series, vertical and horizontal bitewings, and cephalometric and TMJ radiographs)

Do you want to get your dental career started on the right path? Are you looking to put in place the practices and procedures to make your existing dental business more profitable? Send Dr. Coughlin a quick email today!

∙ re-cement temporaries

∙ place IRM

∙ discuss and review all risks, benefits, and any alternatives to care and treatment

But if you want to maximize their interactions with your clients/patients they should also be able to:

∙ provide information about fees

∙ schedule appointments

∙ provide fluoride and local anesthesia

∙ place sealants

∙ review home-care instructions

∙ remove sutures

∙ place medicaments such as Atridox and Arestin

∙ perhaps most important, communicate with, educate, and inform patients before you perform in order to improve their dental health

Too often, hygiene teams lock into a 30, 40, 50 or 60 minute schedule, whether patients need that full allotment of time or not. This is valuable time where you have the patients undivided attention, so it is an opportunity to educate patients about different options available through your clinic.

Simple tricks like this can show an immediate improvement to your practice’s bottom line. And all it takes is raising the expectations and providing some additional training. Remember every member of your staff is a part of your sales and service team. It’s your job to provide the leadership, vision and set the expectations for them to deliver. 

To learn more about how I can turn your organisation into a dental team dynamo, please get in touch.

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Kevin Coughlin

Kevin Coughlin, DMD, MBA, FAGD, MAGD at Ascent Dental Solutions
Dr. Kevin Coughlin is an expert on the business of dentistry. Growing his practices from 1 to 14 during his career, he’s learned what works and what doesn’t.

And he knows that once you “get it right,” it’s not a great leap to replicate that success over and over again.

Today, in addition to his work as an actual dentist, Dr. Coughlin coaches, consults and speaks to dentists across the country on how to build the practice of their dreams – based on proven processes and procedures.
Kevin Coughlin
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