You are probably already aware of the importance of building a well-designed, user friendly dental website. What you might not realize, though, is in today’s world it is simply not enough. Thanks to the meteoric rise of tablets and smartphones, it is equally important to ensure that your website is mobile friendly. Here are some tips for building a mobile friendly dental website.
Choose Responsive Design
Responsive design allows users to seamlessly move from device to device, easily viewing and interacting with your website from smartphones, laptops, tablets, and desktops. A major advantage for you is that you do not need to design anything extra. Responsive design streamlines the user experience “behind the scenes,” using flexible images and layouts rather than forcing you to build a separate mobile site.
Pay Attention to Sizes
Fonts and buttons should be big enough for mobile users to read and click without squinting or zooming. It’s best to use fonts of at least 14px and buttons of at least 44px by 44bx. Though this may seem large, your users will thank you by staying on your site rather than clicking away.
Choose High-Res, Shareable Images
Word of mouth is the best advertising of all. In today’s social media world, you want to make it as easy as possible for your web visitors to share your content, and images are an increasingly important part of that content. Modern smartphones have high-definition screens, so photos that were “good enough” for a desktop can appear blurry or pixelated. Always choose high-res images and a share button.
Auto-zoom can confuse your layout, so be sure to remove it. Users will zoom in when they need to, based on the type of device they are using and their own preferences.
Videos are an excellent way to take prospects further into your practice, but it can be tough to set them up so that they work consistently across multiple devices. YouTube embeds code into its videos that is already rooted in responsive design. Why reinvent the wheel, when you can use an existing, proven format instead?
Perform Extensive Quality Control Testing
Try out your new responsive website on all sorts of devices, including iPhones, Windows phones, Androids, and a variety of tablets. Don’t forget to test it on multiple laptops and desktops as well. Dig deep and ensure that you test every single page, button, and user action. When you’re confident that your site behaves as it should, ask a few people who were not involved in the design to beta test it. They are in a far better position to test the site as a random user would, as they are not too close to the project.
Ready to Get Started?
If you are interested in learning how to take your dental practice to the next level, please contact Ascent Dental Solutions today at 413-224-2659 to learn how Dr. Coughlin can help.
And he knows that once you “get it right,” it’s not a great leap to replicate that success over and over again.
Today, in addition to his work as an actual dentist, Dr. Coughlin coaches, consults and speaks to dentists across the country on how to build the practice of their dreams – based on proven processes and procedures.
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